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INSIGHTS
We equip our clients with actionable insights drawn from meticulous analysis of data, firsthand experience, and comprehensive interviews. The contextual evidence we provide enables quick, confident decision-making. We're known for our unique ability to view opportunities and challenges from both the company's and the customer's vantage points, offering a nuanced perspective that can't be found anywhere else.
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From Uncertainty to Action: Navigating Federal Grant Volatility with Scenario-Based Planning
Federal grant volatility is disrupting early-stage biotech, with programs like CDMRP facing steep cuts and new NIH restrictions limiting access. As delays and cancellations increase, traditional budgeting falls short. This piece explores how scenario-based FP&A helps companies navigate uncertainty, prioritize pipelines, and sustain innovation in a shifting funding landscape.
Daniel Yuan
Jul 294 min read


Transforming FDA Strategy Through Adaptive Marketing Research: The Pivot That Paid Off
When early research findings challenged the original plan, Spinnaker adapted quickly—broadening the scope to uncover real-world insights that reshaped the strategy. This post explores how flexible thinking and early listening led to a stronger, more impactful outcome for the client.
Federico Somaini
Jul 163 min read


Why Biopharma’s Brain Bet Is Moving to Psychiatry
Psychiatry is emerging as the most capital-efficient segment in CNS, attracting major biopharma investment with late-phase assets, validated endpoints, and scalable commercial models. As neurodegeneration remains high-risk, psychiatry offers near-term ROI and strategic fit across the value chain.
Fraol Galan
Jul 95 min read


The Evolving Role of In-person vs. Digital Pharma Sales Strategies: Finding the Right Balance
Pharma’s sales model is shifting toward a strategic hybrid: balancing digital convenience with the enduring influence of in-person engagement. While digital channels offer scalable, flexible access, face-to-face interactions remain the most effective for influencing prescribing behavior. The key to success lies in tailoring the right channel to the right context: drug type, physician preference, and market dynamics all matter.
Daniel Yuan
May 284 min read


The Importance of a Harmonized KOL Engagement Strategy
A fragmented KOL engagement approach can damage credibility, strain relationships, and lead to missed insights. This article explores the value of a harmonized strategy that aligns Medical Affairs, Clinical Development, and Commercial teams to ensure consistent, strategic interactions. It also highlights the rise of Digital Opinion Leaders and the need to engage emerging voices. A coordinated approach not only builds trust with experts but also drives better outcomes and long
Federico Somaini
May 193 min read


Shortages and Slowdowns: How Pharmaceutical Tariffs Threaten Supply and Innovation
The Trump administration is doubling down on its promise of pharmaceutical tariffs, designed to re-shore manufacturing and protect strategic interests. What would it mean for biopharma? More importantly, what would it mean for patients? In this article, we summarize existing perspectives and dive into some less-explored topics, such as clinical trial execution, budget management, and early-stage investment.
Liam Boyd
Apr 154 min read
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