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INSIGHTS
We equip our clients with actionable insights drawn from meticulous analysis of data, firsthand experience, and comprehensive interviews. The contextual evidence we provide enables quick, confident decision-making. We're known for our unique ability to view opportunities and challenges from both the company's and the customer's vantage points, offering a nuanced perspective that can't be found anywhere else.
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From Big Firm to Own Boutique: Building value in Life Sciences Consulting
What does it take to build a consulting partnership that truly adapts to the realities of life sciences? In this episode of The Consulting Pulse, Spinnaker co-founder Dane Callow discusses how founder-led consulting, deep domain expertise, and senior-level engagement differentiate Spinnaker in a crowded market—helping life sciences companies navigate evolving operations, finance, and growth challenges.

Dane Callow
Dec 18, 20255 min read


The Einstellung Effect in Life Sciences Innovation: is Precedence Preventing Progress?
Amid rapid scientific progress, familiar targets continue to capture momentum while promising alternatives struggle for visibility. A quiet cognitive bias shapes how opportunities are assessed and prioritized. For companies developing novel science, recognizing this pattern—and designing strategies that anticipate and counter it—will be essential to advancing differentiated programs in a landscape defined by precedent.

Daniel Yuan
Dec 8, 20255 min read


Life Sciences Commercial Strategy in 2026: Deals Are Back, but Discipline Decides Who Wins
As 2025 ends, biopharma dealmaking is rebounding on new terms. Q3 saw $30.8 billion in transactions led by Merck and Genmab, signaling renewed confidence amid tighter capital and faster diligence cycles. Today, commercial clarity drives valuation as much as science. At Spinnaker, we help leadership teams translate innovation into market strategy, quantify value, and compete effectively in a shifting deal landscape.

Jeremy Cohen
Oct 24, 20253 min read


When Delivery Becomes Life Cycle Management Strategy in Biopharma: Merck’s Subcutaneous Keytruda
Merck’s subcutaneous (SC) Keytruda, FDA-approved on Sept 19, 2025, transforms cancer care delivery by replacing 30-minute infusions with 1–2 minute injections. This shift frees oncology clinic capacity, enhances patient access, and redefines value creation in immuno-oncology. By integrating delivery efficiency into strategy, Merck positions Keytruda’s SC formulation as a competitive and operational milestone in oncology’s evolving landscape.

Fraol Galan
Oct 22, 20257 min read


Biopharma Strategic Planning in Q4: Turning Year-End Cleanup into a 2026 Reset
s Q4 begins, biopharma strategic planning takes center stage. What was once a quarter for cleanup is now a critical reset period for 2026. Investor pressure, pricing reform, transparency mandates, and tariff risks are reshaping commercial priorities. For leadership teams, the challenge is clear: recalibrate forecasts, refine launch plans, and align strategy to today’s realities before competitors pull ahead.

Jeremy Cohen
Sep 18, 20253 min read


Mapping Missed Voices to Maximize Opportunities: The Role of Patient Journey Maps and Caregiver Perspectives in Informing Commercial Strategy
Patient journey mapping has transformed how life sciences companies understand and serve patients—but most maps miss a crucial voice: the caregiver. By expanding mapping to capture real-time, diverse patient experiences and integrating caregiver perspectives, companies can design more relevant trials, value-based products, and compelling launch narratives. Including those who guide patients through care not only humanizes development but drives adherence, satisfaction, and co

Kiara Wassoodew
Sep 10, 20255 min read
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