PRODUCT STRATEGY

From early market assessment and preliminary conception through execution and ongoing lifecycle administration, we deliver tailored solutions to ensure streamlined operations and optimized results. Our team is behind the development, launch, and management of industry-disrupting products from the top names in biotech, biopharma, medical devices, and more.

Our product services include: 

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• Early-stage product assessment: Make the investment worth your while. Our teams can help leadership understand a product’s potential early in development, beginning as soon as the concept or initial prototype.
   

• Competitive analysis: Understand where (and if) your product fits the market with a comprehensive assessment of current and future market entrants across competitors.
   

• Go-to-market strategy development: We have a strong record of building robust go-to-market strategies incorporating targeting, segmentation, messaging, and execution.
   

• Launch support: Working closely with our client’s cross-functional teams, Spinnaker directly supports all launch activities, including launch planning, project management, and Day 0, Day 1, and Day 2+ activities.
   

• Efficacy evaluation: Efficacy is everything. In collaboration with client leadership, Spinnaker teams closely monitor the factors vital to successful product launch and management.
   

• Lifecycle optimization: We maximize return on investment for novel products via strategies designed to enhance and extend the product’s market life.