Life Sciences & Biopharma
PRODUCT STRATEGY

Products are the lifeblood of life science companies. Spinnaker provides customized solutions to maximize the value of your product assets by assessing their future value, developing effective and efficient go-to-market strategies, and ensuring streamlined operations to deliver optimized results. Our expertise has powered the development, launch, and management of over 125 industry-shaping products across biotech, biopharma, medical devices, and diagnostics.

Our comprehensive product services include:

Early-Stage Product Assessment: The battle for a product’s future market share is fought while it’s still in development. Spinnaker helps our clients maximize their investment's potential. Our expert teams help shape a new product’s value proposition early in development by bringing a commercial perspective to teams while there’s still an opportunity to shape and better prepare the new product for the challenges it will face post-launch. We work with your team through clinical trial design and its regulatory strategies to help convert a product value proposition into a future commercial success.

Competitive Analysis: Secure your product’s market position. Spinnaker helps our clients understand and optimize their future by providing thorough evaluations of current and future market entrants. Know exactly where your product fits – and how to make it thrive – in a competitive landscape.

Go-to-Market Strategy Development: Achieve successful market entry and rapid market penetration. The evolving landscape in healthcare offers a great chance to innovate and develop creative go-to-market strategies. Spinnaker combines available data, primary and secondary marketing research, and state-of-the-art analytics to develop new and better approaches for our clients. We develop targeting, segmentation, and messaging to facilitate flawless execution for your team. We’ve executed some of the fastest and most successful new product launches in our industry’s history.

Launch Support: Companies only launch a product once. Spinnaker helps ensure a seamless launch, from meticulous planning and project management beginning with the FDA filing to the launch and peri-launch periods. We work closely with your cross-functional teams directly supporting all launch activities.

Efficacy Evaluation: Making new products commercially successful is non-negotiable. Spinnaker helps our clients develop the KPIs that matter. We closely monitor these to help you drive successful product launches and sustained commercial success.

Lifecycle Optimization: Lifecyle planning should begin no later than when a new product is launched. Spinnaker employs strategic approaches to help its clients evaluate new markets, new features to existing products, new formulations, and new indications. We help you extend your product’s revenue streams and defend your competitive position.